Ep. 384- From Pumping to Possibility: How One Mom Reimagined Breast Milk Storage with Tirza Jova

Jan 6, 2026

In this episode of The Hi Felicia Podcast, I sit down with Tirza Jova, founder and CEO of Milk by Mom, a Phoenix-based company revolutionizing the breastfeeding experience for modern mothers.

Tirza shares her deeply personal journey from corporate life to entrepreneurship after facing the real challenges of pumping, storing, and traveling with breast milk as a working mom. What began as a personal solution led her to discover freeze-drying, a clinically proven method that preserves breast milk’s nutrients and antibodies while making it shelf-stable for up to three years.

We dive into motherhood, innovation, and intentional business-building, exploring how one mom’s need turned into a nationwide solution that offers freedom, flexibility, and peace of mind to breastfeeding parents everywhere.

In this episode, we discuss:

• Tirza’s founding story and the moment that changed everything
• What freeze-drying breast milk really is and why it matters
• Common misconceptions and safety concerns around the process
• How Milk by Mom supports working, traveling, and overwhelmed parents
• The mindset shifts required to build a mission-driven business without burning out
• How conversations around breastfeeding support need to evolve culturally and in the workplace
• A powerful message for moms navigating pressure, judgment, and choice

This conversation is equal parts inspiring and practical, offering insight for mothers, founders, and anyone building a business rooted in real-life impact.

Connect with Tirza:
Instagram: https://instagram.com/milkbymom

Follow the podcast:
Instagram: https://instagram.com/thehifeliciapodcast

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