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  2. Ep. 359- Reinvent Yourself: How to Pivot Your Brand & Earn Big in Media w Gillean & Kristen

Ep. 359- Reinvent Yourself: How to Pivot Your Brand & Earn Big in Media w Gillean & Kristen

Jan 10, 2025

Gillean Barkyoumb | Dietitian, Nutritionist, Co-Founder of Experts with Influence - @itsgillean

Kristen Carli | Registered Dietitian, Media Dietitian, Co-Founder of Experts with Influence - @kristenncarli

Together, they help health professionals make the money they deserve by teaching them how to expand their brands, build media exposure, and leverage expertise—no matter the size of their online following.

Segment 1: How They Met & The Birth of Experts with Influence

  • Meeting Story:
    • Gillean and Kristen share the backstory of when and how they first connected.
  • Catalyst to Collaborate:
    • Learn what inspired them to join forces and create Experts with Influence—a platform designed to empower health professionals to expand their reach and income.

Segment 2: Losing an Instagram Account—Kristen’s Story

  • Kristen’s IG Loss:
    • The unexpected experience of losing her Instagram account, how it happened, and the initial emotional impact.
  • Rebuilding & Lessons Learned:
    • Discover how she navigated this setback, rebuilt her online presence, and the key takeaways from this challenge.

Segment 3: Gillean’s Pivots & Letting Go of Old Identities

  • From “Millennial Nutrition” to Present:
    • Gillean discusses her journey of rebranding, pivoting her business, and adapting to new market trends.
  • Advice for Transition & Identity Shifts:
    • Tips for anyone struggling to let go of a former brand or identity. Gillean shares what worked for her and how to gracefully evolve.

Segment 4: Earning Potential as a Media Dietitian

  • Making Money in Media:
    • Both Gillean and Kristen reveal just how lucrative it can be to leverage media opportunities, brand partnerships, and expert positioning—even with a smaller following.
  • Breaking the “Big Following” Myth:
    • They debunk the idea that you need hundreds of thousands of followers to secure major brand deals or media spots, offering insider strategies to stand out.

Segment 5: Advice for Aspiring Health Pros & Entrepreneurs

  • Key Takeaways & Action Steps:
    • Practical tips on building a personal brand, pitching to media outlets, and growing your expertise.
  • What They Wish They Knew Starting Out:
    • Gillean and Kristen each share the invaluable piece of advice they would give their past selves if they could go back in time.

Connect with Experts with Influence

  • Follow them on Instagram at: @expertwithinfluence
  • Tune in to The Business Bestie Podcast for more insights on media exposure, brand building, and entrepreneurship in the health space.